Prospecting & ICP Fit
Last updated: April 22, 2026
Prospecting & ICP Fit
Find and rank the companies and people that match your ideal customer profile. CRED scores every account in the graph against your ICP, surfaces lookalikes of your best customers, and prioritises by buying signals so your team focuses on accounts ready to move.
Data strength at a glance
Rating scale: Strong — dense, fresh, validated. Solid — good coverage with known gaps. Partial — core fields only. Thin — custom work needed. None — not covered.
Industry | Overall rating | What it means here |
Technology / SaaS | Strong | Primary industry — deepest filter set. |
Consumer Brands, CPG & Retail | Strong | — |
Professional Services | Solid | — |
Financial Services | Solid | — |
Sports, Media, Talent | Solid | Industry-specific filters layer on top. |
Healthcare | Partial | Firmographic prospecting only. |
Manufacturing | Partial | Firmographics only, thin on plant-level. |
Core data — coverage, accuracy, recency
Values below are indicative ranges for mid-market+ accounts in developed markets. Ask your CRED account team for live coverage on your specific list, ICP or region.
Filters & segmentation
Field | Coverage | Accuracy | Recency | Notes |
Industry (normalized) | Strong | 80–88% | Monthly | — |
NAICS / SIC code | Solid | 85%+ | Quarterly | Best for US/Canada |
Employee count / band | Strong | 85%+ | Weekly | — |
Revenue / band | Strong (public) / Solid (modelled) | 70–97% | Varies | — |
Region / country / city | Strong | 92%+ | Monthly | — |
Technology installed | Solid | 75–85% | Weekly | — |
Founded year, operating status | Strong | 95%+ | Static | — |
Funding stage / last round | Strong (VC-backed) | 92%+ | Near-real-time | — |
Scoring
Field | Coverage | Accuracy | Recency | Notes |
ICP fit score | 100% computed | Benchmarked on wins | On-demand | DS model |
Lookalike accounts | 100% computed | — | On-demand | DS model |
Recommendation score | 100% computed | — | On-demand | DS model |
Department-intent score | Solid | — | Monthly | DS model |
Region intent fit | Solid | — | Monthly | DS model |
People filters
Field | Coverage | Accuracy | Recency | Notes |
Title / normalized title | Strong | 85–92% | Daily–weekly | — |
Seniority level | Solid | 85–92% | Weekly | DS model |
Department | Solid | 85–92% | Weekly | DS model |
Tenure at current role | Solid | 92%+ | Weekly | — |
Signals we fire for this use case
Signal | How it's detected | Typical latency |
Hiring surge in target role | DS + job feeds | Daily |
Leadership change | Profile updates | Daily |
Funding raised | Press + deal feed | Near-real-time |
Tech adoption | Data partnerships | Weekly |
Web intent | First-party + third-party | Near-real-time |
ICP score movement | DS model | Monthly |
What this use case does not cover
Internal deal-flow or pipeline inside prospect's CRM
Proprietary intent signals from specific third parties we don't license
Individual purchase history below firmographic level
Related use cases
TAM / market sizing
Contact enrichment (waterfall)
Custom scoring
Hiring & org-change alerts
Have a specific question about whether CRED can answer this for your team? Contact your CRED account team for a tailored review of coverage against your list or ICP.