Affinity and Sport Interest Overview

Welcome to our help center article on Affinity and Sport Interest! This feature is designed to help you connect with your followers and increase your sales. In this article, we will explain the rationale behind this feature and how to use it effectively.

Rationale

The rationale behind this feature is simple - people who follow you are more likely to buy from you. By targeting your followers and their interests, you can increase the chances of converting them into customers. This feature is especially useful for businesses in the sports industry, as it allows you to target fans who are already interested in your brand.

Explanation

So how does this feature work? The data behind the filter looks at which company social accounts a person follows. This means that if a person follows your company's social media accounts, they are more likely to be interested in your products or services. Additionally, the filter allows you to target specific interests within the sports industry. For example, if you select a sport, it encompasses teams, leagues, and athletes. If you select a property, it exclusively relates to that property.

Web App Navigation

Now that you understand the rationale and explanation behind this feature, let's take a look at how to access it on our web app. The filter can be found off of the people page and you have the option to select by ‘Sport Interest’ or by ‘Affinity’.

To access the filter, simply go to the people page and click on the "Filter" button. From there, you can select either "Sport Interest" or "Affinity" to target your desired audience.

By Sport Interest

If you select "Sport Interest", you can choose from a variety of sports and interests within the sports industry. This allows you to target fans who are interested in specific sports, teams, leagues, or athletes.

By Affinity

If you select "Affinity", you can target followers who are already interested in your brand. This is a great way to connect with your existing audience and potentially convert them into customers.

We hope this article has helped you understand the Affinity and Sport Interest feature better. If you have any further questions, please don't hesitate to reach out to our customer support team. Happy targeting!