CRED Affinity Guide: How to Expand your No. of Affinity results

Emotional connection is everything in sports. Understanding if an executive likes your property is half of the battle... CRED can help.

What is Affinity?

Affinity in CRED is a unique & powerful feature which allows you to find executives that like or follow a specific property or page on social media. It is primarily used to find executives who have expressed interest in your page on various social media platforms.

For a full explanation on what affinity is please visit this corresponding article.

Primary Platforms Supported for Enhanced Enrichment

Thanks to various policy changes on social media platforms, only the account holder has access to a full list of their page's followers, making you an integral part of the data collection for affinity.

Increasing affinity results requires enrichment of your follower data. Enrichment requires identifiers from any of the following sources. For social platforms, you are required to be the owner of the service to view a list of your followers.

• Contacts/Customer Lists

  • Provided as CSV/Excel/JSON

  • Export should include

    • Email (Required)

    • Name (Optional)

• LinkedIn (You need to be an admin)

  • Install and use extension Tool

  • Run a Search

    • Filter by follows your page

  • Export should include

    • Name

    • Company Name

    • URL (optional)

    • You can follow these step by step instructions on how to use Phantom Buster to collect affinity

• Instagram

  • Install and use extension Tool or Request Export of handles from Instagram directly.

  • Export should include

    • Handles