Overview

Digital Spend is a feature that allows you to find potential sponsors with spending patterns that align with your market. By analyzing digital spend, you can gain valuable insights into the advertising landscape and make informed decisions about potential sponsorships. In this article, we will discuss the rationale behind digital spend and how it can benefit your sponsorship strategy.

Rationale

Digital spend is an important factor to consider when evaluating potential sponsors. It provides a snapshot of how much a company is investing in digital advertising, which can give you an idea of their overall marketing strategy. When looking at digital spend, there are a few key aspects to consider:

Explanation

At CRED, we use trackers to monitor digital advertising activity in key markets. These trackers cover a range of platforms, including Instagram, OTT, YouTube, Netflix, Facebook, TikTok, Snapchat, LinkedIn, Web Display Ads, Mobile Display Ads, and X.com. Currently, our trackers are active in the following markets: United States, Germany, France, Italy, Spain, Germany, Brazil, Australia, New Zealand, Mexico, United Kingdom, Canada, Portugal, and India.

It's important to note that our digital spend estimates may be lower than the actual spend, as we may not have visibility on all advertising activity. However, our estimates are always conservative and provide valuable directional input. As we continue to expand our coverage, our estimates will become more accurate.

The ％ change in 🟢 or 🛑 denotes year over year growth.

Web App Navigation

To access the digital spend overview, simply navigate to the Marketing page and click on the Digital Spend tab at the top of the page. Here, you will find a high-level overview of digital spend, as well as additional breakdowns below.

Overview

Additional breakdowns can be found further down the page.