Overview

The Audience Size feature is a useful tool for evaluating the reach of a potential deal with respect to a company’s full online audience. This tool provides valuable insights into the size of the de-duplicated digital audience measured across all platforms by CRED of a given property.

Rationale

Understanding the size of a company's online audience is crucial for making informed business decisions. With the Audience Size feature, users can easily compare the audience size of multiple companies and gain a better understanding of their reach in the digital space.

Explanation

The Audience Size feature provides a de-duplicated count of a company's digital audience across all platforms. This means that the same person will only be counted once, even if they interact with the company on multiple platforms. This number is adjustable at the user's discretion, allowing for a more customized and accurate analysis.

Web App Navigation

To access the Audience Size feature, navigate to the compare tool on the company page. This can be found by clicking on the "Compare" button on the top menu bar.

From the comparison tool, users can select multiple companies and view high-level audience size information. This allows for a quick and easy comparison of audience sizes between different companies.

For more detailed audience information, users can scroll down the page to view audience size data by state. This provides a more granular view of a company's audience and can be useful for targeting specific regions or markets.