Top Markets Overview

Understanding Top Markets

Top Markets are determined by a variety of digital signals, including web, mobile, social, and marketing data. These signals are analyzed to identify which markets are most important for your company.

The Top Markets list is updated regularly to reflect changes in your company's digital activity. This means that the markets listed may change over time as your business grows and evolves.

The threshold for estimated % of customer share to constitute a "Top Market" is:

• Continent > 2%

• Country > 2%

• State > 1%

• DMA > 1%

• City > 0.5%

Using Top Markets Information

By understanding which markets are most important for your company, you can make informed decisions about where to focus your resources and efforts.

Web App Navigation

You can access Top Markets information on the Company Overview page of our web app.

To find this page, log into your account and click on the 'Company Overview' tab. This will take you to a page that provides an overview of the selected company's digital activity.

Once on the Company Overview page, scroll down until you see the section labeled 'Top Markets'. This section will display a list of the top markets for your company.

Alternative Navigation

You can also find Top Markets through the 'Audience' section under 'Regional Breakdown'.

To access this page, log into your account and click on the 'Audience' tab. Then, click on the 'Regional Breakdown' option. This will take you to a page that displays a breakdown of your audience by region.

Scroll down until you see the section labeled 'Top Markets'. This section will display a list of the top markets for your company.