Influencer Spend Methodology FAQ

What is the methodology used to estimate influencer spend?

We use a predictive modeling approach that triangulates multiple marketing signals and company characteristics to generate a full-picture estimate of total influencer spend.

How is the spend figure derived?

We aggregate available price signals at the company level and apply a forecasting framework that accounts for factors such as industry, region, customer type, and marketing intensity. This produces an estimate that reflects total projected spend, not only observed transactions.

Is this a projection or observed data?

It is a projection of total spend based on modeled patterns, not limited to the raw transactions we directly observe.

What level of accuracy should be expected?

Estimates are directional and optimized for comparative benchmarking rather than precise accounting.