Marketing Budget Overview

Welcome to our help center article on understanding the marketing budget! In this article, we will discuss the importance of knowing a company's marketing budget and how it can help you in your sponsorship negotiations. Let's dive in!

Rationale

When it comes to prospecting for potential sponsors, understanding their marketing budget is crucial. This information allows teams to focus their efforts on prospects that can realistically invest in a partnership, saving time and resources. It also ensures that the sponsorship negotiation process is more efficient and productive, increasing the likelihood of securing sponsors who can commit to meaningful collaborations.

Explanation

The marketing budget is an important factor to consider during prospecting, as it helps properties qualify whether the brand has the financial capacity to afford the size of deal that you're aiming for. The marketing and sales budget may either represent actual values, if coming from public companies, or it may be an estimate. If it’s an estimate, then it’s a modeled output using our proprietary algorithm which is trained on hundreds of thousands of companies. Marketing budgets factor into account metrics such as marketing headcount, digital spend and the industry classification.

Web App Navigation

Now that you understand the importance of the marketing budget, let's take a look at how you can access this information on our web app. Marketing is one of the column headers for the company list, as shown in the image below.

To view the marketing budget for a specific company, simply select the Marketing page for that company. This will pull up high level and detailed marketing information, as shown in the images below.

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Detailed information continues down the page