Research and prospecting: finding the right companies

Last updated: November 10, 2026

Use the Companies and People pages to build a target list: filter CRED's database down to the accounts that fit, sort them, and add them to a list you can work, share or export.

Where to find it

In the left sidebar, open Discovery and choose Companies (or People if you are prospecting contacts directly). You can also go straight to https://commercial.credplatform.com/companies.

Build a target list

  1. Open Discovery → Companies.

  2. Click Filter and add the criteria that describe your ideal account, for example industry, HQ location, revenue or employee count. Each filter you add narrows the results; the count updates as you go.

  3. If you can't find the industry or sector you want, add a Keywords filter instead (for example "travel bags", "CSR" or "community"). It matches companies whose descriptions mention those terms.

  4. Use Sort to put the best candidates first, for example by revenue, highest first.

  5. Use Display to choose which columns you see, so you can compare companies side by side.

  6. When the results look right, click Save View so you can come back to the same filters, sorting and columns later. See Saved views.

Add companies or people to a list

  1. Tick the rows you want, or use Select All to select every result.

  2. Click Add to list.

  3. Pick an existing list or create a New List, then confirm.

  4. Large additions run in the background. You'll see a notification while they process and another when they finish.

Limits:

  • A list holds up to 100,000 members.

  • Select All on the Companies or People page acts on up to 100,000 results.

For other ways to create lists, see Create a list. To keep a list topped up automatically as new companies match your filters, use a dynamic list.

Rank companies by fit

To rank results against your own definition of a good customer, build a custom score and sort by it. See Scoring.

Prospect on behalf of a client

If you prospect for clients (for example an agency or rights holder working for several brands), you can view CRED as a client company so that fit scores reflect that client. See Use CRED as a client company.

Credits

Searching, filtering, sorting and adding companies or people to lists don't use credits. Unlocking or enriching records does. See the Credit Consumption Table.

FAQs

I added a filter and got no results. What happened?

Filters combine, so every filter you add must match. Remove the most restrictive filter, or widen its values, and check the count again.

Can I export the companies I found?

Yes. See Filtering and exporting companies, people and lists.

Why did my bulk add stop early?

A list can hold up to 100,000 members. If the list is already close to that limit, the add stops when the list is full. Create a second list for the remaining records.

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