Overview

The Audience Demographics feature allows you to compare your audience’s demographics with a potential sponsor’s demographics. It also allows you to compare a competitor’s audience’s demographics with your audience demographics in order to make the case that you are a better fit.

Rationale

Understanding your audience demographics is crucial for any business looking to target specific demographics or attract potential sponsors. With the Audience Demographics feature, you can easily compare your audience's demographics with those of a potential sponsor or competitor, giving you valuable insights into your audience and how it compares to others.

Explanation

Demographic data is determined by a variety of digital signals, including web, mobile, social, and marketing data. Additionally, our platform uses a proprietary algorithm to panel social audience data and map it to real people, allowing us to incorporate data such as salary, demographic information, and interests. With data on billions of relationships between individuals and customers, our platform can create unique and distinct customer profiles.

Web App Navigation

To access the Audience Demographics feature, simply navigate to the Company Audience page for a single company. Here, you will find detailed demographic data for that specific company's audience.

If you want to compare the demographic data for two companies, you can use our compare tool. This tool allows you to easily see how your audience demographics stack up against those of a competitor.

For example, let's say you want to compare Snowflake and Databricks. Using our compare tool, you can quickly see the differences in audience demographics between the two companies.