Filters: what each one means and how to combine them
Last updated: November 10, 2026
Filters narrow the Companies and People pages down to the records you want. This article explains how filters combine, then lists what each filter matches, grouped the way the filter list groups them.
Where to find filters
Go to Companies or People at https://commercial.credplatform.com.
Click Filters. Once you have filters applied, use the Add filter button to add another.
Type part of a filter's name to search for it, or scroll through the sections.
Pick a comparison (for example is any of or is not any of), choose your values, and apply.
Each applied filter shows as a chip above the results. Click a chip to change it, or remove it to drop that filter.
How filters combine
Different filters are combined with AND. A record must match every filter you apply. Adding a filter can only keep the results the same or make them smaller.
Several values inside one filter are combined with OR. With is any of, a record matches if it has at least one of the values you picked. Office is any of Germany, France returns companies with an office in Germany, in France, or in both.
Exclusions remove anything that matches. is not any of (or excludes) drops every record that has at least one of the values you picked.
Number filters take a threshold. For filters such as Revenue or Employees, choose is more than or is less than and a value, or pick from the preset ranges.
Brand Interaction also offers is all of, which keeps only people who interacted with every brand you picked.
Getting an "either / or" across two different filters
Because separate filters are always combined with AND, you can't ask for "HQ in Spain OR Keyword includes padel" in one search. Run each search on its own and add both sets of results to the same static list.
Worked examples
Marketing decision makers at large UK brands. On People: Seniority is any of Owner / C-Suite, VP, Director; Department is any of Marketing; Company HQ is any of United Kingdom; Revenue is more than your threshold. Every person must match all four.
Companies near a venue. On Companies: Postcode radius, type the venue's postcode and choose 10 miles. Add CRED Industry to narrow by sector.
Prospects that aren't already in your CRM. On Companies: Status is not any of Account, CRM Account.
New people only. On People: Person Lists is not any of the list you exported last month. Anyone already on that list is left out.
Filters that look alike
University vs University Attended: University matches people by where their university is (continent, country, state, city or DMA). University Attended matches people who studied at a specific institution you pick by name.
Office vs HQ (Companies): Office matches a company with any office in the region. HQ matches only the head office location.
Person Location vs Lived in (People): Person Location is where the person is based now. Lived in also includes places the person has been located in the past.
Office vs Company HQ (People): both describe the person's current employer. Office matches any of the employer's office regions; Company HQ matches only its head office.
Current company vs Previous Company (People): Current company matches where the person works now; Previous Company matches employers before their current job.
Keyword vs CRED Industry vs Sponsorship category: Keyword matches words describing what the company does, so it is the widest. CRED Industry matches CRED's industry classification. Sponsorship category maps a company's industry onto sponsorship categories.
Job Title (Companies) vs Job Title (People): on Companies it matches titles in the company's job postings. On People it matches the person's own standardised job title.
Has Department vs Hiring Department vs Recently Hired Department: current employees in that department, open job postings in it, or people who recently joined it.
Status (Companies) vs Status (People): both are tags CRED adds, but the options differ. Companies include Recently sponsored, Recently funded, Public, Account and CRM Account. People include Recently hired, Recently promoted, Previously sponsored and Decision maker.
Contacts vs CRM Contacts (People): Contacts keeps people saved as contacts in your workspace. CRM Contacts keeps people linked to a contact in your connected CRM.
Postcode radius
Postcode radius (Companies, Regional section) finds companies within 1, 3, 5, 10, 25 or 50 miles of a postcode.
Start typing a postcode and pick it from the list. Only postcodes that contain at least one company in CRED are offered, so a purely residential postcode may not appear. Use a nearby business postcode instead.
Each company is placed at a single postcode: its head office postcode where CRED has one, otherwise one of its other office addresses, otherwise its registered office.
Because of that, a company headquartered elsewhere can appear if one of its offices is within the radius and CRED has no head office postcode for it.
Company filters
Lists & CRM
Lists: companies in (or not in) one of your lists.
Status: tags such as Recently sponsored, Previously sponsored, Recently funded, Previously funded, Newly hired CXO, Subsidiaries, Public, Recently public, Account and CRM Account.
Owner: companies assigned to a teammate in your workspace.
Key Indicators
Revenue: annual revenue.
Marketing & Sales: estimated annual marketing budget.
Employees: headcount.
Funding: total funding raised across all rounds (debt not counted).
Sponsorship Spend: sponsorship spend over the last 12 months.
Digital spend: digital advertising spend over the last 12 months.
Executive Brand Affinity: companies whose key decision makers follow, or are customers of, the brand you pick.
Executive Sport Interest: companies whose key decision makers show an interest in the sport you pick.
Executive Interactions: companies where senior people engaged with the company's LinkedIn content. Based on periodic collection, not real time.
Company Filters
Hiring Seniority, Hiring Job Title, Hiring Department: seniority, title or department of the company's open job postings.
Has Seniority, Has Department: seniority levels or departments of the company's current employees known to CRED.
Recently Hired Seniority, Recently Hired Job Title, Recently Hired Department: people who recently joined the company.
Investor Type: the type of investor the company is.
New executive: a new executive started within the period you pick (1 week to 2 years).
Keywords in open job description: terms found in the company's recent job descriptions.
Stage of Operation: Early, Emerging, Growth or Mature.
Categories
Keyword: words that describe what the company does. Use includes or excludes.
Sponsorship category: the company's sponsorship category.
CRED Industry: CRED's industry and sub-industry classification.
Regional
Office: any office in a continent, country, state, city or DMA.
HQ: head office location.
Postcode radius: companies within a distance of a postcode (see above).
New Office: regions where CRED recently saw the company open an office.
Top Markets: the company's main markets, based on evidence such as reported revenue by country, audience, ad spend and employee locations.
Top Digital Markets: top countries by the company's digital ad spend.
Regional Employees: the company's top employee markets.
Globalization index: how international the company is, from Very Low to Very High.
Recent digital spend on location: countries where the company was seen advertising in the last 52 weeks.
Size & Growth
Market Capitalization: market value of a public company.
Department Size: number of employees in a department you choose.
Employee growth: 12-month headcount change, in percent.
Employees (rank): the company's top-X% position by headcount.
Job Title: titles in the company's job postings.
Job Opening Skills: skills listed in the company's job postings.
Operating Status: Active, Acquired or Closed.
Revenue Growth: year-on-year revenue change, in percent.
Market Cap Growth: change in market capitalisation, in percent.
Department Growth: headcount change in a department you choose.
Marketing Indicators
Marketing Spend Type: channels the company spends marketing budget on, such as search, social, TV or sponsorship.
Sport sponsor: sports the company sponsors.
Sponsorship Buyer: companies that bought sponsorship from this company.
Hiring: regions where the company recently posted its first job opening.
Regional Department Size: department size within a region.
Recently Started Spending: regions where the company recently began digital ad spending.
Number of Buyer Deals, Number of Seller Deals: count of sponsorship deals where the company is the buyer or the seller.
Marketing Filters
Influencer Spend: estimated influencer marketing spend.
Digital spend growth: change in digital spend, in percent.
Online Sales Level: Low, Medium or High.
Web (rank), Mobile (rank): top-X% position by web or mobile traffic over the last 12 months.
News topic: topics in news articles that mention the company.
Sponsorship Seller: rights holders this company bought sponsorship from.
Marketing Agency: agencies working with the company.
Digital Campaign Tags: tags on the company's digital campaigns.
Traffic Web Growth, Mobile Downloads Growth: change in web traffic or app downloads, in percent.
CRED Models
Deal Likelihood: CRED's sponsorship likelihood score, from Very Low to Very High.
Growth score: CRED's company growth score, 0 to 10.
Company health: CRED's financial health score.
Company Intent, Geography fit, Demographic fit, Combined fit: CRED fit scores, 1 to 9.
Financial Filters
Last Funding Type: type of the latest funding round.
Funding Date: funding received in the last 12 or 24 months.
Investment Fund: firms that invested in the company.
Investor: individuals who invested in the company.
Investor (rank), Investor Rank Growth: the company's rank as an investor, and its recent change.
Accelerator: accelerators among the company's investors.
Audience Filters
Customer type: B2B or B2C.
Brand Type: Value, Standard, Premium, Super Premium or Luxury.
Average Audience Salary, Average Audience Salary Net, Average Audience Age: averages for the company's audience.
Language Audience Share, Job Department Audience Share, Job Industry Audience Share, Interest Audience Share, Seniority Audience Share, Social Platform Audience Share, Gender Audience Share, Female Age Audience Share, Male Age Audience Share, Region Audience Share: the share of the company's audience in the group you pick.
Interest Audience Average Comparison: how strongly an interest is represented in the audience compared with average.
Advanced Filters
Has Female as Owner or CXO: a known owner or C-level executive is a woman.
Last Activity: your workspace's latest activity with the company.
Hiring Job Title in Region: open job titles in a specific region.
Innovation Category: Low, Medium or High.
Follows Competitor Of Company: companies linked to a company you pick by CRED's follow-graph model.
Investor In Company: companies in this company's investment portfolio.
Number of Investments, Investment Type, Time since last investment: the company's activity as an investor.
Property Type: League or Team, for sponsorship properties.
Parent Company: the corporate parent.
Competitor Company: companies identified as competitors.
Seller: sellers on sponsorship deals where this company is the buyer.
Selling Product: products the company sells.
Technographics: products the company buys or uses.
Market share: the company's share of its industry's revenue.
Founded year, Rating, Is black-owned, Is State Owned: as named.
Social & Digital
Digital impressions rank, Digital Spend (rank), Marketing Spend (rank), Marketing Spend on Digital Display (rank), Funding Raised (rank): the company's top-X% position for that measure. Lower numbers are higher ranks.
Social Followers (rank), Digital Spend by Channel (rank %): the same ranking, per social channel.
Social growth: change in social followers, in percent.
People filters
Lists & CRM
Status: tags such as Recently hired, Recently promoted, Previously sponsored and Decision maker.
Person Lists: people in (or not in) one of your people lists.
Company Lists: people whose company is in one of your company lists.
Contacts: people saved as contacts in your workspace.
Owner: people assigned to a teammate.
CRM Contacts: people linked to a contact in your connected CRM.
Key Person Filters
Seniority: Owner / C-Suite, VP, Director, Partner, Manager, Senior, Standard or Junior.
Department: the person's department.
Person Location: where the person is based now.
Lived in: places the person is or has been located.
University: the location of the person's university.
University Attended: a specific university.
Education Level: highest education level, from High School to PhD.
Interest, Sport Interest: the person's interests and sport interests.
Years at Company: time in the current job.
Female Seniority: women at the seniority levels you pick.
Job Title: the person's standardised job title.
Skills: skills on the person's profile.
Recent Job Change: started a new job within the period you pick. This may show as Time since last job change in your workspace.
Leadership Experience: total time in leadership roles.
Key Company Filters
These filters describe the person's current employer.
Current company: the company the person works at now.
Previous Company: companies the person worked at before their current job.
Marketing & Sales, Revenue, Employees, Funding, Digital spend: the employer's figures.
Sponsorship Category, Sport Sponsored, Company Category, Company Keywords: what the employer does and sponsors.
Office, Company HQ: where the employer has offices, or its head office.
Department growth: headcount change in the person's department at the employer.
Funding Date: the employer raised funding within the period you pick.
Ownership Type: Public or Private.
Person Attribute Filters
Salary: estimated gross salary.
Followers Count: LinkedIn followers.
Language: languages the person speaks. This may show as Languages.
Volunteering: causes the person volunteers for.
Investor Person Filters
Is investor, Number of Investments, Time since last investment, Investment Type, Investment Themes, Investor (rank), Investor Rank Growth: the person's activity as an investor.
Accelerator: accelerators linked to companies the person founded.
Advanced Person Filters
Number of Companies Started: founder roles in the person's history.
Follows Competitor Of Company: people linked to a company you pick by CRED's follow-graph model.
Is worldly: global or non-global.
Company Top Markets: the employer's main markets.
Brand Interaction: people who reacted to or commented on the LinkedIn posts of brands you pick, from brand interaction data collected for your workspace.
Post Interactions: people who interacted with specific posts.
Last Activity: your workspace's latest activity with the person.
Size of Company Exit: exit sizes of companies the person was involved in.
Has Wealthy Upbringing: derived from the person's education history.
Wealth
Wealth segment: estimated net worth band, from Wealthy to Billionaire.
Net worth range: estimated net worth in US dollars.
Net worth evidence: how strongly the estimate is supported.
Wealth source: where the person's wealth comes from, such as founder equity or real estate.
Upcoming liquidity: expected events that may raise net worth, such as an IPO lock-up ending.
More filters
Below the main sections, More filters holds a longer list of detailed fields. Search for a field by name to find it quickly. They combine with your other filters in the same way.
What it costs
Applying filters doesn't use credits. Credits apply when you unlock contact details, enrich or export. See the Credit Consumption Table.
FAQs and troubleshooting
Why did I get fewer results than I expected? Every filter you add must also match, so each one narrows the results. Remove filters one at a time to see which one cuts the list most. Also check whether you used is not any of where you meant is any of.
Why do some results not seem to match my filter? Most location filters match any office, not only the head office. Use HQ (or Company HQ on People) when you only want the head office. For Postcode radius, see how companies are placed above.
A filter returns no results at all. Some filters rely on data CRED doesn't have for every company or person, for example audience data or salary. A record with no value for a filter never matches it. Try a broader filter, or contact support if you expected data to be there.
I can't find a filter mentioned here. Search the filter list by name. Some filters aren't switched on for every workspace. Contact support@credplatform.com if you need one.
Can I save a set of filters? Yes. Save your filters as a saved view, or create a list from the results. A dynamic list keeps adding new matches over time.