People signals: alerts on job moves and brand interactions
Last updated: November 10, 2026
Watch: People Signals in 3 minutes
A 3-minute walkthrough: creating an alert on a people list, picking the changes to watch, choosing who gets the email, and extending the mirrored workflow under Automation.
Why use People Signals
People Signals watches the people already on your lists and emails you when CRED's data about them changes, so a job move or a burst of brand engagement reaches you while it's still useful.
Use it when you want to:
Hear that a champion has moved to a new company before the renewal conversation does
Know when a decision-maker is promoted into the seat that signs off your deal
Spot intent when someone on your target list starts engaging with a brand you track
Personalise outbound with a reason to reach out today
Feed job moves and engagement into your CRM or an outreach sequence automatically
Where to find it
In the left sidebar, open Discovery → Alerts, or go to https://commercial.credplatform.com/alerts.
Under Create a new alert, open the Alert type selector and choose Every person in a list.
The selector offers three alert types:
Web search: monitors the web for a search you write in plain language.
Every company in a list: monitors the web for news about each company on a list.
Every person in a list: monitors CRED's data about each person on a list for job moves and brand interactions. That's this article.
Once created, the alert also appears as a workflow under Automation. Use View in Workflows on the Alerts page to jump straight to it.
How to set it up
You need a list of people in CRED (company lists use Every company in a list instead) and at least one workspace member to receive the email.
Open Discovery → Alerts.
Under Create a new alert, choose Every person in a list.
Under Lists to monitor, select one or more lists of people. Everyone across the selected lists is watched. People you add to a watched list later join the alert automatically; people you remove drop out.
Under Alert name, give it a name you'll recognise, such as "Top 10 buyers". It appears in your alerts list and at the bottom of every email.
Under What to watch for, tick Job moves, Brand interactions, or both. At least one is required.
Under Send alerts to, pick the workspace members who should receive the digest.
Click Create alert. It appears under Your alerts, marked Enabled.
People alerts run once a day and can't be fired on demand, so expect your first email within a day.
What each change type reports
Job moves. CRED classifies moves nightly from employment records. Each move is one line naming the kind, the role and the company:
New role: started at a different company.
Promotion: a step up within the same company.
Internal move: a sideways move within the same company.
Job start dates are month-precision in the source data and classification happens overnight, so a move can reach you days or weeks after the date it describes. The alert tells you the move is now confirmed, not that it happened today.
Brand interactions. A reaction or comment by a watched person on content from a brand CRED tracks. These are grouped one line per person, per brand: a single interaction reads like "Commented on [brand]", and repeats collapse into a count, such as "12 interactions with [brand], 3 of them comments".
What the digest email looks like
One email per alert per day, only on days with something to report.
Each affected person appears once, with one line per change beneath.
A View the list link takes you back to the list.
The alert's name sits at the bottom.
Each change is reported once and then suppressed, even if it's still visible in the data on later runs.
Going beyond email
Creating the alert also creates a mirrored workflow under Automation, wired to the same list. Open it to add actions such as adding the person to a sequence, enriching their data, syncing to your CRM, or sending a Slack or Microsoft Teams notification. Review every run under the workflow's Activity tab. The Open Workflows button on the Alerts page goes to the same builder.
Credits
Action | Credit cost |
|---|---|
Creating a People Signals alert | Free |
Watching people on the list | Free |
Daily checks and the digest email | Free |
There's no credit confirmation step when you create one. Actions you add to the mirrored workflow, such as enrichment or CRM sync, cost their normal rates. See the Credit Consumption Table.
Permissions
Any workspace member can create a People Signals alert on a list they can see.
Recipients must be members of your workspace.
The alert and its mirrored workflow are visible under Automation, so colleagues can see and edit them.
Data privacy
The alert only watches people already on your lists. It doesn't search for new people.
You only see data you already have permission to view in your workspace.
Personal data in the digest is handled in line with CRED's GDPR commitments. See GDPR & Data Privacy in CRED.
FAQs
Does People Signals use credits?
No. Creating alerts, watching people, the daily checks and the digest emails are free. Actions you add to the mirrored workflow are charged at their usual rates.
Why haven't I received an email yet?
People alerts run once a day, so allow a day after creating one. After that, a digest only goes out on days with something to report. No email means nothing changed. See I'm not receiving my alerts.
Can I make it check more often than daily?
No. People alerts run daily. Company alerts (Every company in a list) can run hourly, daily or weekly.
How many people can one alert watch?
Up to 500 across all the lists you select. If your lists hold more, split them across separate alerts.
Will the first email cover changes from before I created the alert?
Yes. A new alert looks back 60 days on its first run. After that it only reports what's new.
Will I get the same job move twice?
No. Each change is delivered once.
Can I send the alerts somewhere other than email?
Not from the alert form. Open the mirrored workflow under Automation to add Slack, Microsoft Teams, CRM sync, sequences and more.